Yesss! Golden World Award for “Insight” magazine by INEOS in Cologne. Insight is a corporate communications magazine feeding Industry positions to political decision makers. Oliver Brenneisen is the principal photographer of the magazine since 2013.
After the International Creative Award of Excellence in the category cover in 2014 this is the second award for “insight” and Anne-Great Iturriaga-Abarzua, head of Communications at INEOS in Cologne.
IPRA International Public Relations Association is the world’s most relevant, resourceful and influential professional association for senior international public relations executives. www.ipra.org
INEOS is one of the world’s largest manufacturers of chemicals and oil products, with sales of $54 billion, employing 15000 people. www.ineos.com
Since several years a skepticism towards manufacturing found its way into Germany, one of the leading industrialised countries, impacting the „license to operate“ and investments for manufacturing. INEOS in Cologne addressed this public attitude by intensifying the dialogue with the community and the political stakeholders. „insight“ was the logical format in which the different successful initiatives were summarised and communicated.
Open, clear and sometimes bold statements give readers an authentic insight in what drives and blocks manufacturing in the Rhineland area, Europe’s largest chemical cluster.
Since 2012, twelve newsletters were issued, accompanied by a personal letter by the managing directors. „insight“ received excellent feedback by politicians, in particular from Martin Schulz, former President of the European Parliament.
The focus? On people!
The common goal was to create a publication, in which industry is not described as purely technological, but as a branch where people perform services to people. The decisive factor was to bind the general public as readers on one hand and the politically interested parties on the other, by bringing
them closer to the industrial diversity INEOS stands for. Thus, the magazine „insight“ provides value and conveys an understanding of manufacturing. At the same time, INEOS also acts as a sparring partner and instigator for socio-political responsibility. Consequently, „insight“ always focuses on people rather than technology. This is also shown by the topics of „insight“, for which the INEOS head of communications and the research and editorial team are in close contact with INEOS’ Management board.
LORYC 1920 Mallorca is race car brand. In its early years the company produced different acclaimed automobile models in their Palma de Mallorca facility until 1923. In 2013 the German technology inventor Charly Bosch aquired the brand rights to relaunch the company as a producer of fine electric cars.
Oliver Brenneisen is documenting the process since its initiation as a long-term project. The photographic work includes all the steps from the first sketches to assembling and testing. In autum 2015 a fully functional LORYC Electric first hit the roads of Mallorca. The launch of the final LORYC Electric speedster model is scheduled for summer 2016.
Autum edition of “in sight” – news, insights and positions about petrochemistry. “in sight” is the acclaimed quarterly magazine for Parliamentarians and political opinion leaders published by INEOS in Germany. Flash online version of the magazine
INEOS is a privately owned multinational chemicals company headquartered in Rolle, Switzerland.
Taking pictures is just a piece of what we do. We have built a team at Oliver Brenneisen Photo and give brands everything they need – strategy, moving images, social, PR content.
Come and shoot with us, in our studios in Binissalem / Mallorca and Potsdamer Platz / Berlin or on location worldwide. www.oliverbrenneisen.com
Congratulations to our long time collaborator Barbara Tabery of Jalun Design in Vienna and those who made this possible. Barbara’s design work for the “insight” titles, the political magazine by INEOS Köln has been declared excellent. Nice one!
Excerpt of a photo project done for the Cologne plant of INEOS Group, a multinational chemicals company. The project consisted of updating the company’s image library by approx. 700 new high resolution photographs. The images will be used over the next few years for multiple applications ranging from external and internal publications, public relations, corporate communications, as well as decorating meeting facilities and for exhibition displays. An emphasis of the project was to visually highlight the slogan of the plant “Chemie von Menschen” by showing their staff in a collaborative way. The plant employs 2,000 highly skilled specialists from a wide range of ethnic backgrounds. The photos were shot in a classic reportage style using available light and a hand-held camera only to not interfere with the work processes and to achieve a most realistic look of the work environments.